Aragon Research – Communications Automation Platform

Enterprises are looking to automate communication so that customers and employees can have instant access to the information they need. In this research note, Aragon introduces the category of Communications Automation Platforms, or C-A-P, which can change the way enterprises integrate communications and collaboration capabilities into new app-based experiences. We predict the market for CAP to continue to grow due to the combined growth of the UCNC and intelligent context in our markets. The key takeaways for understanding CAP include next generation apps require more communications capabilities, smooth low-code experiences are vital to CAP, and customers expect transparent embedded communication.