Feb 14, 2019

Automated experiences: The key to customers’ hearts

Getting your customers to love your brand’s service and communications can be hard. Well, at least it used to be. Campaigns sent at the right place and time or initiating easy interactions can spark excitement with automated communications workflows. Take the heavy lifting off your internal teams. Allow them to focus on creating a better customer service experience.

So how can communication workflow automation help you “woo” your customers?

Let customers know they’re on your mind

Your customers are sure to love you if you make their lives easier. Every day, people get busy and may forget about appointments or payments. Sending out reminders or providing self-service options shows them how much you truly care.

Blog-Omnichannel-chat

Most of your customers will be reminded of your company when they get an automated text reminder to confirm appointments and meetings. Giving your customers the ability to check their balance and pay bills through text will keep the conversation moving. You can even ask for feedback with surveys that are sent automatically after an interaction, so you can improve the customer experience (CX).

Give customers unconditional support and great service

Customers probably don’t want to talk to you on the phone unless they have a serious issue. Listening to a menu of options, explaining the problem to multiple representatives, and spending time waiting on hold will surely put a damper on your customer’s day.

Implementing self-service capabilities into your existing business applications can help customers troubleshoot themselves before having to call in. You could set up a chatbot on your website to allow customers to solve simple issues on their own without picking up the phone.

Adding AI to detect when a customer using chat, text, or a call needs to transfer to a live agent will make your customers feel taken care of when they need it most. This leaves them with more time in their day and your company with more open phone lines to address more pressing matters.

Be the complete cloud communication package

It’s harder than it looks, but you need to be cool to attract new customers. And while customers are paying for your specific product or service, what they’re really judging is the overall experience.

Consumers are consistently expecting an improved experience based on new technology. Most customers say they’d look to purchase from the most innovative companies in their respective industries. By automating time-intensive tasks, your customers see you as an original and forward-thinking company and may end up making a long-term commitment.

With IntelePeer’s Communications Workflow Automation, you can build omnichannel campaigns in minutes that are sure to delight your customers. Build your workflows with SmartFlows. Send your campaigns with Engage. Measure, evaluate, and refine your communications strategy with Insights.