Marketing Director, Shared Services

Team

Marketing

Location

Denver, CO

About the position

The Director of Marketing Shared Services is responsible for developing and leading our content center of excellence. IntelePeer’s shared services act as the executional backbone of marketing infrastructure and functions in campaign execution and management, market intelligence, and data analytics delivering through all marketing channels such as email, website, social, digital media, events, creative, editing, and design services. This group will execute on brand awareness, demand gen, customer acquisition, and enablement campaigns. This leader must have successfully managed a fast-paced team producing high-volume marketing, content management, and creative services.

Position responsibilities

  • Provide leadership to a group of marketers and liaise with product marketing and marketing leadership to establish the direction and priorities for Shared Services, to scope the campaign requirements, budget, capacity plans, resource needs, and delivery timeframes
  • Optimize and standardize campaign execution and demand creation approaches across the organization by creating a model to track program success and drive continuous improvement
  • Collaborate with and support marketing strategists in their efforts to generate new leads and move existing pipeline toward better qualification by creating compelling and timely assets
  • Manage internal creative team, external vendors/marketing agencies, and budget to accomplish defined goals
  • Partner with marketing teams to effectively build and manage the marketing automation platform and ensure defined processes are followed by all internal, as well as external resources (agencies) and everyone, uses the approved platforms, including the existing sales processes and the organization’s sales force automation platform to track the outcome of the campaigns
  • Work with the business, sales, and other marketing teams to extend the reach of marketing automation impact (e.g., pipeline acceleration, lead nurturing, customer retention)
  • Assume responsibility for highly repeatable demand-related tasks (e.g., data analysis, data analytics, market intelligence)
  • Maintaining graphic standards, evolving brand, and providing creative direction as required

Education

  • Bachelor’s degree required; Master’s degree/MBA preferred

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    Expertise & experience

    • 10 or more years developing and executing strategic demand generation and nurture programs in a B2B environment, preferably in technology market 
    • Previous project management at either a marketing agency or within an internal shared service or demand center function
    • Expert in digital marketing strategies, content management and best practices as well as very solid experience with effectively using traditional marketing tactics and channels for best outcome
    • Must have metrics and outcome-driven mindset and excellent operational expertise managing high volume of activities and campaigns by ensuring effective capacity and resource planning
    • Management of communications to multiple complex stakeholder groups
    • Must have previously selected/overseen creative and demand creation teams
    • Multi-touch, multi-dimensional marketing program design, creation and implementation experience including superlative knowledge of marketing and sales automation platform mechanics, campaign testing strategies and metrics (e.g. lead scoring, lead sourced/influenced ratios)
    • Agency landscape/best practices, deep knowledge of marketing channels effectiveness & mix • Superior Project management skills along with strong written/oral communications and budget allocation and management principles